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“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.

Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.

Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.

But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.

According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like and/or dating apps (location-based smartphone apps like Tinder).

Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.

Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.

But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.

Kate, the government analyst, has started using Tastebuds, a site based on music preferences.

You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.

So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.

And we found that the free sites generally did marginally better than the paid ones, presumably because they offer a better value.

“You’re generally going to be best off starting your search on the ‘Big 3’:, Ok Cupid, and Plenty of Fish,” says Scott Valdez, founder of Virtual Dating Assistants, which helps people write their profiles and then manages their accounts.

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